About us
Welcome to Yeah Gnar Yeah – where adventure meets authenticity, and living off the land is a way of life. Founded by the intrepid Jake Nolan, our brand is a testament to the wild spirit and a not give a fuck attitude.
Jake's journey began as an avid skateboarder, carving his way through cityscapes and school stairs of his youth. becoming a adult took him to over 40 countries for the next 8 years. From the bustling streets of London to the remote trails of Himalayas to the tropical paradises of south east asia, Jake soaked in the diverse cultures, experiences, and landscapes that make our planet so unique.
His passion for the underwater world led him to become a scuba diving instructor, sharing the secrets of the ocean in both Asia and Australia. But the call of the open road beckoned, and for a decade, Jake ran a thriving business organizing and running party backpacking trips on a multicoloured bus throughout the vast expanse of Australia. Camping under the stars, finding hidden gems, beaches, waves and creating unforgettable memories became second nature.
After a decade of adrenaline and alcohol fuelled journeys, Jake found his way to Denmark in South Western Australia where he bought a 30 acre property, a place where the waves are as wild as the landscapes. Here, he traded the bus for a surfboard, and the goon bag for the untamed beauty of nature. Living off the land became not just a choice but a way of life.
It was in this idyllic setting that Yeah Gnar Yeah was born. Drawing from the wealth of knowledge accumulated during his travels and adventures, Jake began creating products that embodied the spirit of living authentically and sustainably. What started as personal projects for himself and friends soon evolved into a brand dedicated to those who embrace doing the right thing environmentally not for marketing and social media likes but simply because its the right thing to do.
Yeah Gnar Yeah is more than just a brand; it's a celebration of the untamed, a nod to the thrill-seekers, travellers and a salute to those who find joy in the simplicity of nature and living. Our products are crafted with care, zero waste and environment friendly, inspired by the landscapes that have shaped Jake's journey. From handmade essentials to carefully curated clothing, each item is a reflection of the experiences that fuel our passion for adventure.
Join us in the pursuit of the gnarly – the Yeah Gnar Yeah way. Whether you're a seasoned ripper or just starting your journey, our products are designed to accompany you on the path less travelled. Embrace the wild, live authentically, and say Yeah Gnar Yeah to a life less ordinary.